Do You Have a Social Media Strategy or Are You “Lurking” in the Shadows?

Are you just “listening in the shadows” or are you truly engaging with your customers – internal and external – through social media?

What do you hope to accomplish through social media sites and tools such as LinkedIn, Facebook, Twitter, Slideshare, and others? And if you have a defined strategy in place, are you continuously monitoring, sharing, updating, and pursuing followers? Or, are you passive in your on-line presence?

Social media can be a powerful and strategic way to keep customers (current and potential), employees (current and future), and stakeholders engaged with your company, your brand, and what you’ve been accomplishing. There is no such thing as a passive social media strategy…it’s dead on arrival!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s